CEO & FOUNDER

Dr. Xiao Yuhong, aka Dr. X, is the CEO and Founder, bringing together a rare combination of academic rigor and real-world commercial impact. He holds a PhD in Consumer Behavior from Nanyang Technological University, where his research focused on decoding decision-making patterns and the psychology behind consumer choices.

With a foundational background in Computer Science, Dr. X operates at the intersection of data, technology, and human behavior. Dr. X has advised and supported international multinational corporations in refining their consumer protocols, helping organizations better understand, anticipate, and influence customer behavior across diverse markets.

Beyond his professional pursuits, Dr. X is an avid chess & tennis player, reflecting the same discipline, focus, and competitive spirit that defines his work.

CMO & CO-FOUNDER

Nick bring a strong blend of strategic thinking, commercial execution, and growth-focused marketing expertise. He holds an MBA from Columbia University and completed his undergraduate studies in New York.

Having started his career at McKinsey & Company and Accenture, Nicholas developed a deep foundation in strategy and operations, working with global organizations to solve complex business challenges. He has since built a track record of helping Fortune 500 companies scale, strengthen their market positioning, and outperform competitors through targeted, insight-driven strategies.

Beyond his professional work, Nicholas is a biohacking enthusiast and holds executive certifications from Harvard Medical School in Digital Transformation in Health Care and Health Care Transformation, reflecting his ongoing interest in optimizing human performance and systems.

CTO & CO-FOUNDER

Lihuan brings a structured and methodical approach to building scalable, high-performance systems. His PhD candidacy in Neural Networks at Nanyang Technological University focuses on advancing intelligent systems and machine learning applications.

With a strong foundation in Computer Science, Lihuan has worked on large-scale government projects, developing robust and reliable systems prior to co-founding PBrain. His approach emphasizes precision, efficiency, and long-term scalability, ensuring that technology is built to perform under real-world demands.

At the core of his work is a commitment to engineering systems that are not only technically sound, but also scalable and future-ready, supporting both rapid growth and long-term stability.

Beyond his technical work, Lihuan has a keen interest in home renovation, reflecting his appreciation for thoughtful design, structure, and the process of building from the ground up.