Meta shows you cost per message. We show you cost per booking.

Ads Manager gives you one number — what it costs to start a WhatsApp conversation. It can’t tell you how many were real leads, how many got a quote, how many booked, or whether a slow month is your targeting or your follow-up. We pick up where Ads Manager stops: conversion quality, lead quality, and true cost per booking by campaign.

Start the free pilot How it works
Message started $6.40 Qualified lead ? Quote sent ? Booked ?

You can see the first step. Everything after it is a guess.

The problem

If you run click-to-WhatsApp ads, Ads Manager gives you a cost per conversation started. That’s the last number you get. What happens next — who was a real lead, who got a quote, who booked, who went quiet — lives in your WhatsApp inbox and never makes it back to a dashboard.

So when bookings are down, you can’t tell which half to fix: the marketing (the leads coming in) or the WhatsApp follow-up (what happens to them after). Most caterers can only guess.

What we do

1

Connect

We link to your existing WhatsApp Business number using Meta’s official Coexistence feature. Your app, your team, your process — unchanged.

2

Measure

On connection we sync up to 6 months of past enquiries, then watch one week live: response time, what stage each enquiry reaches, where it stalls, and — with your ad data — cost per booked event by campaign.

3

Fix

You get a clear picture of where enquiries stall, sized in dollars. If the gap is in follow-up, our AI response agent closes it — same connection, switched on.

What you get

  • First-response time, after-hours misses, and response gaps
  • Every enquiry mapped to a stage: acknowledged → qualified → quoted → booked / lost
  • Stage-by-stage conversion — the exact point enquiries stall
  • Cost per conversation, per qualified lead, per booking — by campaign
  • The marketing-vs-follow-up split: which one is costing you bookings
  • A lead-quality read by ad source, so you know which campaigns bring bookers
Sample view — your numbers, weekly
Cost / message$6.40
Cost / qualified lead$14.90
Cost / quote$31
Cost / booking$182
Message started100%
Qualified42%
Quote sent23%
Booked9%
Median first reply 3h 41m · 28% of enquiries first answered after 12 hours
No disruption, and your data stays yours. We see only the messages on the number you connect — the same conversations your staff already see. We act as your data intermediary under the PDPA, never train AI on your customer content, and delete everything on request. Every pilot starts with a one-page mutual agreement — read it here.

Common questions

Do we have to change our WhatsApp?

No. Coexistence runs alongside your WhatsApp Business App. You keep using it exactly as now. (Desktop / WhatsApp Web sessions need a quick re-link during setup.)

How long until we see something?

A working snapshot in the first couple of days, and your full funnel picture at the end of the week. Because we sync up to 6 months of past conversations on connection, the picture isn’t limited to that week.

What does the pilot cost?

It’s free or a small nominal fee agreed upfront, with no obligation to continue.

Is our customers’ data safe?

Yes — PDPA-compliant handling, encrypted storage, named-personnel access only, deletion on request, and never used to train models. Full detail on the Pilot Agreement page.

See your real numbers

A free one-week read of your enquiry funnel — drawing on up to 6 months of history. No pitch deck.

Start the free pilot Chat on WhatsApp